Designing Inclusive, Human-Centered Experiences
Grounded in accessibility, empathy, and equity.
Hey there! I'm Jay Fox (he/they).
I design inclusive experiences for people who have historically been excluded from design decisions.
My work is grounded in equity, empathy, and accessibility, shaped by five years of hands-on UX and advocacy with mission-driven teams.
UX Design Projects
These case studies share how I approach design with curiosity, care, and a focus on collaboration. At startups and on small teams, I’ve often stepped into multiple roles, often as the only UX Designer. No matter the challenge, I stay grounded in accessibility, inclusion, and the people each product is meant to support.
Restructuring a Healthcare Directory for Usability + Growth
Building a scalable, accessible system that empowers a non-technical founder.
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Organized content for easier CMS automation and ongoing maintenance
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Designed advanced features to streamline navigation and discovery
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Increased homepage accessibility by up to 84% across critical areas
Designing a Resource and Support Hub for Dementia Caregivers
Reducing emotional overload by making critical dementia care information easier to access and navigate.
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Designed a scalable UX system to organize caregiver resources
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Streamlined branded templates and content workflows for a solo founder
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Advised on platform-conscious design to reduce friction and cognitive load
Exploring the Potential of a Marketplace for Upcycled Makers
How early user research shaped direction, surfaced maker needs, and uncovered platform priorities.
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Led mixed-methods research with makers and consumers to uncover needs and barriers
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Created personas and insight statements to guide platform direction
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Collaborated with a mission-driven founder to align product goals with community values
Case Study Coming Soon
Redesigning a Brand Concept Misaligned with Its Audience
A UX-led pivot shaped by urgency, ethics, and limited resources.
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Secured buy-in for research-driven pivot after $25K was invested in a misaligned concept
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Led inclusive visual design across apparel, platform, and events
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Grew following 200%+ through direct community engagement; increased revenue 340%
Case Study Coming Soon